Now that you’ve found your perfect pair, keep them looking fresh.
1. Wash them less often and on cold. We mean, you don’t have to tell us twice to do less washing. The reason being that excessive cleaning breaks down denim fibers, making them more prone to rips and tears. Our suggestion, chuck them in the machine once every five wears to make them last (unless they’ve got a stain).
2. Stains call for a rinse in hot water. Your stains are most likely to loosen and lift with 30-degree water—think the temperature you’d shower in. If the water’s too hot to touch, it could bake the stain in.
If you’ve split your latte or had a saucy pasta malfunction and hot water alone isn’t working -- all is not lost. Nearly all stains are curable with a mixture of warm water and specific ingredients.
Coffee & Grass: Add concentrated dish soap (find it at your kitchen sink).
Ink: Use glycerin-based soap (find it at the chemist).
Red Wine: Go for hydrogen peroxide (find it in your first aid kit -- it’s the little brown bottle).
Blot the stain on the outside and inside, gently rub the mixture into the fabric and then rinse well.
3. Take them into the shower and don’t be afraid to iron. Make the most of your shower’s steam to keep your denim crisp. The steam will move through the fabric and as they air out they’ll regain some tightness. Also, we love a good old iron for those moments that call for extra sharp jeans.
4. Step away from the bleach. Although, bleach can make other white items bright -- it’s not the case with your denim. Even chlorine-free or colour-safe bleach can turn yellow over time. Also, hit pause on white vinegar. This popular natural alternative also doesn’t freshen up your whites.
5. When You Actually Want Shrinkage. Over the life of your jeans, there will be some natural loosening. If you need to tighten them up, we’re all for throwing them in the dryer to get them back to their original sizing.