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The duo behind this French luxury-to-wear brand, Patricia Bitton and Raphaël Riv, are two self-taught fashion enthusiasts who launched their label during the height of COVID in 2020 and managed to make a go of it. Today, they are part of a new generation of designers who have made an impact in record time. They see ØUD as a brand that inspires the working girl as much as the It girl, with luxury clothing and accessories that take a fun approach to classic French style. Traditional silhouettes such as flares, blazers and long-sleeved maxi dresses are updated with contemporary details and done out in dazzling prints and fabric finishes. The label is committed to creating high-quality garments made with sustainable materials using ethical production practices.

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Jeff Dress in PinkJeff Dress in Pink
Jeff Dress in Pink Sale price$1,999
Angie Trousers in KhakiAngie Trousers in Khaki
Angie Trousers in Khaki Sale price$1,199
Anoushka Top in PinkAnoushka Top in Pink
Anoushka Top in Pink Sale price$799
Anoushka Top in KhakiAnoushka Top in Khaki
Anoushka Top in Khaki Sale price$799
Cruz Top in PinkCruz Top in Pink
Cruz Top in Pink Sale price$999
Brad Shirt in PinkBrad Shirt in Pink
Brad Shirt in Pink Sale price$1,299
Angie Trousers in PinkAngie Trousers in Pink
Angie Trousers in Pink Sale price$1,199