DORA LARSEN

Small, family-run UK business Dora Larsen is known for colourful lingerie and sleepwear that’s as comfortable as it is beautiful. After spending years immersed in the world of underthings as a lingerie buyer, founder Georgia Larsen was dismayed by the lack of comfortable, everyday options and too many quiet, neutral shades. Her namesake label is defined by soft, supportive styles in vibrant, unexpected colourways. Named after Georgia’s childhood dog, Dora Larsen offers something special that women can wear every day. Georgia runs the brand alongside her husband, Jake, who left his job in the city to venture into the world of lace and delicates. The independently owned brand creates two collections a year, working closely with suppliers to ensure the highest standards of quality and ethics.