IRO

IRO is a French fashion label founded in 2005 by brothers Arik and Laurent Bitton, whose name is an anagram of the French word for “king.” In less than a decade, the brothers transformed their vision into a globally recognised brand, building a wardrobe that celebrates the cool girl—confident, nonchalant, and always true to herself.

Drawing inspiration from 1970s American style, the playful spirit of Japanese fashion, and the timeless romance of Parisian chic, IRO creates a refined aesthetic that speaks to the modern, independent woman. The brand’s collections are built from a foundation of everyday essentials that reflect an active, confident, and modern lifestyle. Each piece is designed to enhance the wearer’s individuality and exude effortless, street-inspired style.