IRO writes a feminine and modern silhouette between discreet luxury and comfort. Driven by its taste for excellence and its sense of style, the house is entirely focused on design and product quality, all at the service of its customers.

Founded in 2005 between Paris and New York, by Arik and Laurent Bitton, young visionary men in love with music, architecture and design, IRO presents prescriptive collections.

Open to the world, resolutely modern and connected, IRO is, from its inception, present internationally through the most selective distributors and its stores open all over the world: the most prestigious Parisian addresses, the largest European capitals such than London, Madrid, Rome, Brussels, Munich or Copenhagen. The brand has also developed strongly in areas that are dear to it such as the United States or even Korea, Australia and Canada before opening up new horizons.