RtA was launched in 2013 with the purpose of creating a movement. Founded by Eli Azran and David Rimokh in Los Angeles. RtA is short for Road to Awe, designed “with the purpose of creating a movement.” The design duo works alongside local craftsmen who focus on fit, fabrics and intricate details to convey the brand’s ethos that clothing should be a freedom of expression. A movement of like-minded individuals who share a belief that clothing should be used as a form of expression. RTA was born under the principle that clothing should be effortless and chic. It is the individual - the rebel who sets trends.